2025年11月14日，深圳市灵构科技有限责任公司（NeuroCrafter）CEO郑钦元受邀参加由深圳市脑科学技术产业创新中心主办的“深圳市消费级脑机接口闭门会议”。在此次行业高端闭门会上，郑钦元以《关于消费级脑机接口企业的若干思考》为题，从企业定位、产品逻辑、行业范式等多个维度，分享了灵构科技在消费级脑机接口领域的实践经验与战略判断，为行业发展提供了极具价值的企业视角参考。

        On November 14, 2025, Zheng Qinyuan, CEO of Shenzhen NeuroCrafter Technology Co., Ltd. (NeuroCrafter), was invited to attend the "Shenzhen Consumer-Grade BCI Closed-Door Meeting" hosted by Shenzhen Brain Science and Technology Industry Innovation Center. At this high-end industry closed-door meeting, Zheng Qinyuan delivered a speech titled "Reflections on Consumer-Grade BCI Enterprises", sharing NeuroCrafter's practical experience and strategic judgments in the consumer-grade BCI field from multiple dimensions including enterprise positioning, product logic, and industry paradigm, providing valuable enterprise perspective references for industry development.

针对消费级脑机接口企业的核心定位，郑钦元开篇即明确：“营业执照上的‘有限公司’四个字，决定了我们必须以企业逻辑行事——先找用户场景，再做产品，最后让技术为产品增值、实现商业闭环。”灵构科技自成立以来，始终坚持以市场需求为导向，摒弃“技术自嗨”的发展模式，聚焦用户真实场景构建产品体系。

Regarding the core positioning of consumer-grade BCI enterprises, Zheng Qinyuan clarified at the beginning: "The four characters 'Co., Ltd.' on the business license determine that we must act in accordance with enterprise logic - first find user scenarios, then develop products, and finally let technology add value to products and achieve a commercial closed loop." Since its establishment, NeuroCrafter has always adhered to market demand-oriented development, abandoned the "technology self-indulgence" model, and focused on building product systems based on real user scenarios.

在消费级产品的核心逻辑上，郑钦元提出“场景-产品-技术”的逆向思考路径。他以灵构科技的产品理念为例：“就像茅台先酿好品质酒再讲品牌故事，我们坚持产品驱动，把‘用户导向’作为黄金标准。没有过硬的产品载体，再先进的技术也无法落地为市场价值。”这一观点得到了参会嘉宾的广泛认同，认为精准切中了当前行业“重技术、轻场景”的痛点。

Regarding the core logic of consumer-grade products, Zheng Qinyuan proposed a reverse thinking path of "Scenario - Product - Technology". Taking NeuroCrafter's product concept as an example, he said: "Just like Moutai brews high-quality wine first before telling brand stories, we adhere to product-driven development and take 'user orientation' as the golden standard. Without a solid product carrier, no matter how advanced the technology is, it cannot be transformed into market value." This view was widely recognized by the participating guests, who believed it accurately addressed the current industry pain point of "valuing technology over scenarios".

对于“消费级”的核心特征，郑钦元给出了清晰界定：场景覆盖广、用户复购率高、从产品驱动向内容驱动延伸。“白开水人人能喝，电玩城遍地可见，这就是广场景的特质；牙膏用完再购，这是高复购的典范；而教育机器人从器材到课程再到赛事的发展路径，正是消费级产品的成熟进化模式。”他表示，消费级脑机接口产品也需遵循这一规律，从单一硬件向多元内容生态拓展，灵构科技已在NeuroARC系列产品中实践这一发展思路。

Regarding the core characteristics of "consumer-grade", Zheng Qinyuan gave a clear definition: wide scene coverage, high user repurchase rate, and extension from product-driven to content-driven. "Boiled water is accessible to everyone, and arcades can be seen everywhere - this is the characteristic of a broad scene; toothpaste is repurchased after use, which is a model of high repurchase rate; and the development path of educational robots from equipment to courses to competitions is exactly the mature evolution model of consumer-grade products." He said that consumer-grade BCI products also need to follow this law, expanding from a single hardware to a diversified content ecosystem, and NeuroCrafter has practiced this development idea in its NeuroARC series products.

    在行业发展方向与范式探索上，郑钦元结合“十五五”规划背景指出，脑机接口已成为明确的政策导向型赛道，但真正能构建起成熟商业范式的企业仍将是少数。他以自动驾驶领域为参照：“计算机视觉技术支撑起自动驾驶这一成熟范式，应用于新能源汽车实现了商业落地，但脑机接口目前仍未找到这样规模化的应用载体。”灵构科技正聚焦娱乐、健康等大众消费场景，全力打造具有规模化落地潜力的消费级脑机接口产品。

    In terms of industry development direction and paradigm exploration, combined with the background of the 15th Five-Year Plan, Zheng Qinyuan pointed out that BCI has become a clear policy-oriented track, but only a few enterprises will truly be able to build a mature commercial paradigm. Taking the autonomous driving field as a reference, he said: "Computer vision technology supports the mature paradigm of autonomous driving, which has been commercially implemented in new energy vehicles, but BCI has not yet found such a large-scale application carrier." NeuroCrafter is focusing on mass consumer scenarios such as entertainment and health, and making every effort to create consumer-grade BCI products with large-scale implementation potential.

关于用户价值与产品落地，郑钦元提出“价值大于价格”的用户购买逻辑。他认为，面对多数非刚性需求场景，脑机接口技术应作为“辅助赋能者”存在，通过“1+1>2”的产品增值效应打动用户。“用户买的是价值，不是技术名词。脑机接口要成为产品的加分项，而不是让用户产生距离感的技术壁垒。”这一观点为行业产品创新提供了重要指引。

Regarding user value and product implementation, Zheng Qinyuan proposed the user purchase logic of "Value > Price". He believes that in the face of most non-rigid demand scenarios, BCI technology should exist as an "auxiliary enabler", impressing users through the product value-added effect of "1+1>2". "Users buy value, not technical terms. BCI should be a plus for the product, not a 'technical barrier' that makes users feel distant." This view provides important guidance for industry product innovation.

针对行业普遍关注的用户教育成本问题，郑钦元给出了独到见解：除医疗、教育等专业场景外，消费级产品应先让用户沉浸于场景价值，而非主动科普技术。“车企发布会讲自动驾驶功能，不会去解释视觉模型和神经网络层数；我们做消费级脑机接口产品，也应聚焦‘产品能解决什么问题’，而非‘用了什么尖端技术’，避免让用户产生畏惧心理。”

Regarding the issue of user education costs, which is widely concerned in the industry, Zheng Qinyuan put forward a unique insight: except for professional scenarios such as medical care and education, consumer-grade products should first let users immerse themselves in scenario value rather than actively popularizing technology. "When car companies hold press conferences to talk about autonomous driving functions, they will not explain visual models and the number of neural network layers; when we develop consumer-grade BCI products, we should also focus on 'what problems the product can solve' rather than 'what cutting-edge technology is used', to avoid making users feel intimidated."

郑钦元坦言，当前大众对脑机接口的期待与技术现实存在差距，企业需理性引导预期，而核心突破口在于构建合理的商业范式。作为边缘AI与智能解决方案领域的深耕者，灵构科技在脑机接口相关技术转化与产品落地方面已积累丰富经验。此次分享不仅展现了灵构科技对行业的深刻理解，更彰显了其在消费级脑机接口赛道的前瞻布局。随着政策支持力度加大与技术不断迭代，以用户为中心、以场景为导向的灵构科技，有望在脑机接口产业浪潮中抢占先机，为行业发展注入新动能。

Zheng Qinyuan admitted that there is a gap between the public's expectations for BCI and the technical reality, and enterprises need to rationally guide expectations, and the core breakthrough lies in building a reasonable commercial paradigm. As a deep cultivator in the field of edge AI and intelligent solutions, NeuroCrafter has accumulated rich experience in BCI-related technology transformation and product implementation. This sharing not only shows NeuroCrafter's profound understanding of the industry, but also demonstrates its forward-looking layout in the consumer-grade BCI track. With the increase of policy support and continuous technological iteration, NeuroCrafter, which is user-centric and scenario-oriented, is expected to seize the opportunity in the wave of the BCI industry and inject new momentum into industry development.