近日，中国本土现象级酷潮动漫IP“魔鬼猫（ZombiesCat）”创始人——“猫爹雨海”正式宣布加入灵构科技（NeuroCrafter），以核心股东身份深度参与企业战略布局。此次跨界携手，标志着灵构科技在消费级脑机接口赛道的生态布局再添重磅砝码，将IP运营的成熟经验与前沿科技深度融合，开启“科技+潮流IP”的创新发展新模式。

        Recently, "Mao Die Yu Hai", founder of the iconic Chinese cool fashion animation IP "Devil Cat (ZombiesCat)", officially announced his joining of NeuroCrafter as a core shareholder, deeply participating in the company's strategic layout. This cross-border collaboration marks a significant milestone in NeuroCrafter's ecological layout in the consumer-grade brain-computer interface (BCI) track, integrating mature IP operation experience with cutting-edge technology to launch an innovative development model of "Technology + Trendy IP".

        作为深耕潮流IP领域十余年的行业标杆人物，“猫爹雨海”凭借独特的商业洞察力与IP运营实力，一手打造了魔鬼猫这一国民级酷潮品牌。2012年，“猫爹雨海”在深圳创立魔鬼猫IP，2013年正式推出核心形象。区别于传统动漫IP的“卖萌”路线，魔鬼猫以“潮、酷、炫”为核心定位，秉持“吞噬负能量，传递正能量”的品牌主张，精准击中当代年轻人的情感需求，鼓励用户将生活压力转化为成长动力，迅速在Z世代群体中积累了超高人气与深厚的粉丝基础。

        As an industry benchmark with over a decade of experience in the trendy IP field, "Mao Die Yu Hai" has built Devil Cat into a national cool fashion brand with his unique business insight and IP operation capabilities. Founded in Shenzhen in 2012, the Devil Cat IP officially launched its core image in 2013. Different from the "cute" route of traditional animation IPs, Devil Cat takes "trendy, cool, and dazzling" as its core positioning, adhering to the brand proposition of "Swallow Negative Energy, Transmit Positive Energy". It accurately hits the emotional needs of contemporary young people, encouraging users to transform life pressures into growth motivation, and has rapidly accumulated high popularity and a deep fan base among the Z generation.

        在商业运营上，“猫爹雨海”创新性地提出“先产品后内容”的逆生长发展战略：通过广泛授权潮流消费品打开市场，再以市场反馈反哺动画、漫画等内容创作，形成“IP-产品-内容-IP”的良性商业闭环。这一独特模式让魔鬼猫IP快速实现规模化落地，迄今已合作推出3000+SKU、覆盖百余品类，涵盖服饰、3C数码、家居用品、潮流茶饮等多个领域，线下实体店布局近万家，足迹遍布全国核心商圈，并于2017年开启国际化布局，首店落地武汉后，成功拓展至墨西哥等海外市场，累计衍生品销售额突破10亿元，成为中国本土IP商业化运营的典范。

In terms of business operations, "Mao Die Yu Hai" innovatively proposed the reverse growth development strategy of "Products First, Content Later": opening the market through extensive authorization of trendy consumer goods, then feeding back animation, comics and other content creation with market feedback, forming a virtuous business closed loop of "IP-Products-Content-IP". This unique model has enabled the rapid large-scale implementation of the Devil Cat IP. To date, it has cooperated to launch 3000+ SKUs covering hundreds of categories, including apparel, 3C digital products, home goods, trendy tea drinks, etc. With nearly 10,000 offline physical stores located in core business districts nationwide, it launched its international layout in 2017. After the first store opened in Wuhan, it successfully expanded to overseas markets such as Mexico, with cumulative derivative sales exceeding 1 billion yuan, becoming a model of commercial operation of Chinese local IPs.

        此次“猫爹雨海”以核心股东身份加盟灵构科技，并非偶然的跨界尝试，而是基于双方在品牌理念与发展战略上的高度契合。灵构科技作为边缘AI与智能解决方案领域的深耕者，在消费级脑机接口技术转化与产品落地方面积累了丰富经验，始终坚持“用户导向、产品驱动”的发展逻辑，与魔鬼猫IP“以用户需求为核心、以商业落地为目标”的运营理念不谋而合。

The joining of "Mao Die Yu Hai" as a core shareholder in NeuroCrafter is not an accidental cross-border attempt, but based on the high alignment of brand concepts and development strategies between the two parties. As a deep cultivator in the field of edge AI and intelligent solutions, NeuroCrafter has accumulated rich experience in the transformation and product implementation of consumer-grade BCI technology, always adhering to the development logic of "user-oriented and product-driven", which coincides with the operation concept of Devil Cat IP of "taking user needs as the core and commercial implementation as the goal".

“猫爹雨海”表示：“灵构科技在消费级脑机接口领域的技术沉淀与前瞻布局令人瞩目，而脑机接口作为未来人机交互的核心赛道，其应用场景与年轻用户群体的需求高度匹配。魔鬼猫IP多年来积累的潮流用户基础、全品类商业落地经验与跨界整合能力，将为灵构科技的产品场景拓展、品牌年轻化传播提供强大助力；同时，灵构科技的前沿技术也将为魔鬼猫IP注入科技基因，丰富IP的内容形态与体验边界。”

"Mao Die Yu Hai" said: "NeuroCrafter's technical precipitation and forward-looking layout in the consumer-grade BCI field are impressive. As a core track for future human-computer interaction, BCI's application scenarios are highly matched with the needs of young user groups. The trendy user base, full-category commercial implementation experience and cross-border integration capabilities accumulated by Devil Cat IP over the years will provide strong support for NeuroCrafter's product scenario expansion and brand youth communication; at the same time, NeuroCrafter's cutting-edge technology will also inject technological genes into Devil Cat IP, enriching the content form and experience boundary of the IP."

灵构科技CEO郑钦元也对此次合作充满期待：“‘猫爹雨海’在IP运营与用户洞察方面的造诣，是灵构科技在消费级市场突破的重要助力。消费级产品的核心在于场景覆盖与用户粘性，魔鬼猫IP不仅带来了海量年轻用户群体，更带来了成熟的‘产品-内容-生态’运营模式，这与我们‘场景-产品-技术’的发展逻辑高度契合。未来，双方将在产品场景创新、品牌联合传播、年轻用户市场拓展等方面深度协同，让脑机接口技术以更潮流、更易接受的形式走进大众生活，共同打造‘科技+IP’的行业新标杆。”

Zheng Qinyuan, CEO of NeuroCrafter, also expressed great expectations for this cooperation: "The achievements of 'Mao Die Yu Hai' in IP operation and user insight are important助力 for NeuroCrafter's breakthrough in the consumer market. The core of consumer products lies in scenario coverage and user stickiness. Devil Cat IP not only brings a large number of young user groups, but also a mature 'product-content-ecology' operation model, which is highly consistent with our development logic of 'scenario-product-technology'. In the future, the two parties will deeply collaborate in product scenario innovation, joint brand communication, and young user market expansion, allowing BCI technology to enter public life in a more trendy and acceptable form, and jointly create a new industry benchmark of 'Technology + IP'."

        随着“猫爹雨海”的加入，灵构科技将进一步强化在消费级市场的竞争力，一方面借助魔鬼猫IP的品牌影响力降低用户教育成本，让脑机接口技术更快触达年轻消费群体；另一方面通过IP生态资源的整合，拓展更多元化的应用场景，推动消费级脑机接口产品从单一硬件向“技术+内容+潮流”的复合生态升级。在政策支持与技术迭代的双重驱动下，这场科技与潮流IP的跨界携手，有望为消费级脑机接口产业带来全新的发展机遇，书写行业创新发展的新篇章。

With the joining of "Mao Die Yu Hai", NeuroCrafter will further strengthen its competitiveness in the consumer market. On the one hand, it will leverage the brand influence of Devil Cat IP to reduce user education costs, allowing BCI technology to reach young consumer groups faster; on the other hand, through the integration of IP ecological resources, it will expand more diversified application scenarios, promoting the upgrading of consumer-grade BCI products from a single hardware to a composite ecology of "Technology + Content + Trend". Driven by both policy support and technological iteration, this cross-border collaboration between technology and trendy IP is expected to bring new development opportunities to the consumer-grade BCI industry and write a new chapter in the innovative development of the industry.